Spending Where It Counts with Bridget Mahrle, Ash Poirier, and Shaun Green Hickman On today's episode of Let's Talk MORE on Monday, we continue our Issue XI: Women Who Contributor Chat series with Bridget Mahrle, Ash Poirier, and Shaun Green-Hickman. Bridget, founder of Make Your Money Matter Michigan, is devoted to highlighting women- and minority-owned businesses that are driven by similar values. Two of those women featured in "A Source of Renewal and Resilience" in Issue XI: Women Who are Ash and Shaun, who share the meaning of being part of the MYMM listing and their own values as female business owners and local leaders. These women also share the importance of community and seeking out local business to say more with your money.
Meet our guests:
Bridget Mahrle is the founder and Chairperson of Make Your Money Matter Michigan, a nonprofit flipping the script on how we spend our money, time, and energy by spotlighting businesses that champion diversity, equity, inclusion, and meaningful local impact. A lifelong entrepreneur and unapologetic advocate for values-driven businesses, Bridget also runs United Mobile Power Wash and Dry Ice Works, two commercial cleaning companies that help keep Michigan’s fleets and factories clean, efficient, and moving forward. Her passion lies in creating real change through economic choices, supporting businesses that build stronger, more compassionate communities. Whether behind her computer or the wheel of her Subaru, she is visiting businesses for Make Your Money Matter Michigan, showing up with heart, hustle, and humor, because progress doesn’t have to be boring.
Ash Poirier is the founder and creative force behind Rad Hatter Marketing, a full-service, family-owned agency she launched in 2015. With a tight-knit team of creatives, Rad Hatter helps businesses tell stories that stand out and connect with real people. From social media management and branding to web design, graphic design, and more, Rad Hatter brings a down-to-earth approach and a spark of originality to every project. Ash leads with heart and vision, turning ideas into strategies and designs that make brands shine. Clients love working with a team that’s flexible, hands-on, and fully invested in their success. Whether you're looking for a long-term partner or a one-off project, Rad Hatter Marketing is here to move your business forward—with creativity, collaboration, and care.
Shaun Green is the President of Heavenly Pound Cake where they serve, “The best pound cake. EVER.” Shaun fell in love with baking as a young girl, watching her grandmother create delectable treats and sharing them with loved ones. Over a decade ago, she too shared her love of baking with her now husband, Kevan, and a business blossomed. Since 2015, Heavenly Pound Cake has served up its delicious and uniquely flavored gourmet pound cakes to their “Angel” customers. Growing at a steady pace through customer loyalty and word of mouth, they opened their first brick and mortar bakery in beautiful Berkley, Michigan in May of 2025. In addition to offering a variety of gourmet pound cake flavors, they also serve cookies, banana pudding, sweet potato pies, and more! Formerly a leader in the banking industry, with over twenty years’ experience in customer service, Shaun has a heart for service. She has a great respect for people and the quality of service they deserve. That’s why their family prides themselves on not only providing amazing baked treats, but an exceptional in-store experience, too! At Heavenly Pound Cake, their family will make you feel right at home!
Thank you to Stickel Tax and Financial Services, Life in Indy, Tactive, and Fulfillment Coaching & Consulting for partnering with us to Make Opportunities Reachable for Everyone.
